CTV advertising videos run before and during live and on-demand programming. This type of advertising can be purchased traditionally, but most CTV advertising is bought and sold programmatically through RTB, or real-time bidding.
Connected TV ads are played with content accessed through channels and apps on Internet-connected devices, viewed on large format TV screens. Not only does a robust marketplace of advertising opportunities currently exist, the number of channels and apps offering ad-supported services is growing daily.
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